Privacy Policy
PRIVACY POLICY
Last Updated: February 4, 2026
Introduction
This Privacy Policy describes how TrendWay London (“Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from trytrendway.com (the “Site”) or otherwise communicate with us (collectively, the “Services”).
For purposes of this Privacy Policy, “you” and “your” mean you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use or access the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, operational requirements, or legal obligations.
When we do, we will post the revised Privacy Policy on the Site and update the “Last Updated” date accordingly.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected personal information about you from various sources.
The information we collect depends on how you interact with our Site and Services.
We may use your information to:
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Provide and improve our Services
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Communicate with you
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Comply with legal obligations
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Enforce our Terms of Service
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Protect our rights and the rights of our users
What Personal Information We Collect
Information We Collect Directly from You
Information you provide directly through our Services may include:
Contact information
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Name
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Email address
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Phone number
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Billing and shipping address
Order information
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Products purchased
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Payment confirmation
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Shipping details
Account information
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Username
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Password
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Account preferences
Shopping activity
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Items viewed
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Items added to cart
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Items saved
Customer support information
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Messages or inquiries you send to us
You may choose not to provide certain information, but doing so may limit your ability to use some features of the Services.
Information We Collect Automatically (Cookies & Usage Data)
We automatically collect certain information about your interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”).
This may include:
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Device and browser information
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IP address
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Network connection details
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Pages visited
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Actions taken on the Site
For more information about Shopify cookies, visit:
https://www.shopify.com/legal/cookies
Information We Obtain from Third Parties
We may obtain information about you from third parties, including:
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Shopify and other platforms that support our Site
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Payment processors that securely handle transactions
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Marketing and analytics partners
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Advertising networks and social media platforms
Any information obtained from third parties is treated in accordance with this Privacy Policy.
How We Use Your Personal Information
Providing Products and Services
We use your personal information to:
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Process payments and fulfill orders
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Manage your account
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Arrange shipping, returns, and exchanges
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Send order notifications
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Enable product reviews
Marketing and Advertising
We may use your information to send promotional communications and display relevant advertisements.
You may opt out of marketing emails at any time using the unsubscribe link in the email.
Security and Fraud Prevention
We use your information to detect and prevent fraud, abuse, or unauthorized activity.
You are responsible for keeping your account credentials secure.
Communication and Customer Support
We use your information to:
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Respond to inquiries
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Provide customer support
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Improve our Services
Cookies
We use Cookies to operate and improve our Site, analyze user behavior, and personalize content and advertisements.
You can manage cookie settings through your browser.
Please note that blocking Cookies may affect certain Site functionality.
How We Disclose Personal Information
We may share your personal information with:
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Service providers (payment processors, shipping partners, analytics tools, IT services)
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Business and marketing partners
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Affiliates within our corporate group
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Legal authorities when required by law
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Parties involved in business transactions (e.g., mergers or acquisitions)
We do not sell your personal information in the traditional sense, but we may share certain data for advertising and analytics purposes as permitted by law.
User-Generated Content
If you post reviews, comments, or other content publicly, it may be visible to other users.
We are not responsible for how third parties use information you choose to share publicly.
Third-Party Websites and Links
Our Site may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites. Please review their privacy policies separately.
Children’s Data
Our Services are not intended for children under 13 (or the applicable age in your jurisdiction).
We do not knowingly collect personal information from children.
If you believe a child has provided personal information to us, please contact us so we can remove the data.
Security and Retention of Your Information
We implement reasonable technical and organizational security measures to protect your personal information.
However, no method of transmission or storage is completely secure.
We retain personal information only as long as necessary to:
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Provide our Services
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Comply with legal obligations
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Resolve disputes
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Enforce our agreements
Your Rights and Choices
Depending on your location, you may have rights to:
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Access your personal information
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Request deletion of your data
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Request correction of inaccurate data
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Request data portability
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Restrict or object to processing
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Withdraw consent
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Opt out of marketing communications
To exercise these rights, please contact us using the details below.
International Users
Your personal information may be transferred, stored, and processed outside your country, including in the United States.
Where required, we use legally recognized data transfer mechanisms, such as Standard Contractual Clauses, to protect your data.
Complaints
If you have concerns about how we handle your data, please contact us first.
You may also have the right to lodge a complaint with your local data protection authority.
Contact
If you have any questions about this Privacy Policy or your personal data, please contact us at: